Created and launched Spearfish, which helps entrepreneurs grow their business by solving supply chain finance problems.




I chose this template because it's simple and fast-loading. The above-the-fold area focuses on conversion via the "Get started" button or tappable phone number. 
(In this niche, business owners typically want to get on the phone quickly.)

Below: Google Page Speed Insights for mobile (left) and desktop (right) versions of the website.
About the website:
This JAMstack website built with Hugo uses a Zerostatic design and runs on Netlify Edge, using the latter's optional pre-render feature. (Site files are stored on GitHub.)

Speed was further optimized by:

   ⦿  Deferring the Netlify identity widget (JavaScript file)

   ⦿  Hosting fonts locally, preloading them, and adding font-display: swap in the style section of the head.

   ⦿ Sticking with SVGs for illustrations, hosting the few photos that appear in the blog through Cloudinary. (See this for more info on using Cloudinary.
I also made the decision to:

   ⦿ Skip social share buttons.
Social is not a driver of business to this niche, and not part of the business model. (The business maintains some minimal social presence, not as a revenue or brand recognition driver, but as a "brand check" — to satisfy customers who expect to see multiple presences online.)

   ⦿ Skip Google Analytics in favor of Netlify Analytics. 

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